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Website treatment

The Formo website will take a very simple stylistic approach just like the print version. There has to be synergy between the two so keeping them similar in layout and style is a must. It will keep to a black white and grey colour scheme so when images are bought in they appear most vibrant and the real focus of the page.

Content will be different on each page according to page title. Again it will be aimed at 18-30 year olds so news about celebrities of the same age would be on there, things like ‘Angelina Jolie new hair cut’ for example.

There are pages for beauty, fashion, hair, and catwalk. Most of the content on the pages will be heavily written based on the celebrities as from research this is what they want to read about.

The homepage will feature news about what is in the latest issue of the print addition and release dates etc. most issues will have an interview with a current celebrity talking about fashion, hair, beauty and catwalk.

The images used on the site will be vibrant to stand out against the black and white colour scheme. Each page will have basically identical layout to keep it consistent and flow well. One colour will be used for the type on each page, dark grey for small font and a different colour for larger type. Font will be ‘Eurostile’ as it is what font was used in the print copy. 

List of DCM’s

Email:

Electric mail is the method used to exchange digital messages from the writer to one or more recipients. It operates on the Internet or other computer networks

IM:

Instant messaging is text based talking in real time on computers over the Internet

SMS:

Short message service is text messaging on phone, web or mobile communication systems. It exchanges short text between fixed line or mobiles.

Bulletin boards:

Where the public can post messages, advertise, announce etc.

Discussion forums:

A forum topic that can branch out when a new discussion is started called a thread that can be replied to.

Weblogs:

Like a diary on the Internet made up of posts displayed with the latest at the top. Usually made by one person or a small group that are themed.

Newsgroups:

A section of the internet devoted to a topic where replies are encouraged.

Internet telephony:

Software that is used to make telephone calls over the Internet. If you have Internet you can use this to make free calls all over the world.

Conferencing:

a set of telecommunication technologies that allow two or more people/locations to communicate by simultaneous two-way video and audio transmissions.

Womens magazine treatment

Name of publication: Formo

Formo is the Latin word for fashion

It’s a women’s fashion magazine which covers looks for all aspect of the week and occasions, work, home, lunch dates, evening wear, wedding clothes and so on.

The target audience is around 18 – mid 30’s and will appeal to the not so mainstream type. It keeps you up to date with latest trends or just classic looks, which never go out of date.

The magazine wont feature overly priced clothes and un realistic trends from catwalks but will keep up to date in some elements. 

Appeals to all sizes shapes heights, looks etc. so no type of woman is left out. And aren’t constantly looking at photoshopped models which no one can relate to.

There will be regular monthly pages such as celeb to High Street, so the celebrity looks and prices and where you can buy them. Which will be shown as cover lines on the front page.

New boutique shops.

Months worst and best trends etc.

Cleb to high street

The magazine will have a simple look about it, bright colours, minimalistic.

The cover will feature some celebrities as cover woman but also a range of natural sized models wearing clothes featured in the magazine.

Clear layout, not to cluttered.

The masthead will be a plain sans serif font. Won’t be to fancy because It shouldn’t take your eye away from cover lines and cover girl. It will need to be something that will stick in people’s minds so they begin to recognize the logo.

Links on the web page will be:

·      home

·      Boutique

·      High street

·      Celebrity looks

·      Trends

·      News

·      In the mag